2008年12月26日 星期五
♥ Hunter Boots，you must have this
Now I study in UK, a fashion city with the latest fashion information.
In grenral, I love this city, except the weather in here. haze, rainy...especially in the winter time. OMG!! however, the Britain people they love their haze and rainy day, they still can show their style. So, Hunter BOOTS become a trendy in UK, people like to wear them. Let us say sth about Hunter's history. Now firmly established as a style classic, Hunter Wellington Boots were originally designed for walking in Scotland's rugged terrain and combating its unpredictable weather. Since then, the reputation of our boots for performance, durability and outstanding comfort has become legendary.
The strategy was to keep it simple by concentrating solely on boots and, of those, the lines they know they can sell. This means the clothing lines have had to go, the only accessories they sell are socks and welly socks, and, much to her disappointment, they have stopped making waders so Lucy won't be able to replace hers when they finally give in to wear and tear!
They still have around 100 different styles of boot though, and that is certainly enough to keep them busy. The Hunter Original is their best seller and, despite the assortment of colours available, green, navy and - more recently black - are the most popular.
The key to their success, both at home and abroad, is their undeniable Britishness and, whilst modern is good, too trendy is bad, as they aim to be timelessly stylish. Their two royal warrants don't do any harm either, and the fact that they are supplier of waterproof footwear to the Queen and Prince Philip is great for sales in countries like Japan.
Chuck in a few photos of the do-no-wrong queen of fashion, Kate Moss, wearing them at Glastonbury and you're onto a winning formula. (Ahem, we did point out that we were featured in the Telegraph wearing our Hunters a few months back, but Malcolm didn't look terribly impressed so I don't think that it can have affected sales dramatically!)
Also, did you know that every fireman in the UK wears Hunter boots? They might not have it on the label, but the steel-capped, fire- and electricity-resistant boots they wear are part of Hunter's technical range. The range also includes chainsaw resistant forester's boots, which apparently give you about two extra seconds if you happen to drop a chainsaw on your foot!
Having done away with the some of the old, they need to think about the new, and are planning to launch a new super boot next spring. Said boot is currently undertaking 6 months wear-testing, whereby a panel of 25 local people (mostly gamekeepers) are asked to wear mixed pairs (one new boot and one old boot) and then send them back to Hunter with their comments.
Something else to look out for this Christmas is neoprene-lined boots for kids, which are proving to be very popular. It might seem a little extravagant, but nothing upsets the little terrors more that getting snow in their boots, or their socks falling down, so this new boot would cater for every eventuality!
If like us you watched PlaySchool as a child and thought the best bit was seeing how something was made, you'll understand our excitement when we found out we got to see the boots being manufactured.
It might have looked like an office block at the front but looks are deceiving and stretching out the back was a fully operational welly boot factory. Whilst many of the boots are manufactured abroad, all the top-end (i.e. neoprene- and leather-lined) and technical boots are made on site. Furthermore, when they say they're handmade, they really are, for every little bit of the boot gets stuck together by one of the 25 people who work in the factory.
Once the rubber arrives, it is mashed up, beaten and rolled out onto huge cutting tables, where different cutters (not unlike pastry cutters) are employed for each individual section of the boot. Step-by-step, each section is then placed on top of a metal 'last' (pictured below) - starting with the neoprene or leather sock, then the heel piece, the rubber on the outside, the sole, and finishing with the famous Hunter logo - until an individual boot has been created.
is it a real shoes factory??
PS, i GOT the classic red one, luv it
In grenral, I love this city, except the weather in here. haze, rainy...especially in the winter time. OMG!! however, the Britain people they love their haze and rainy day, they still can show their style. So, Hunter BOOTS become a trendy in UK, people like to wear them. Let us say sth about Hunter's history. Now firmly established as a style classic, Hunter Wellington Boots were originally designed for walking in Scotland's rugged terrain and combating its unpredictable weather. Since then, the reputation of our boots for performance, durability and outstanding comfort has become legendary.
The strategy was to keep it simple by concentrating solely on boots and, of those, the lines they know they can sell. This means the clothing lines have had to go, the only accessories they sell are socks and welly socks, and, much to her disappointment, they have stopped making waders so Lucy won't be able to replace hers when they finally give in to wear and tear!
They still have around 100 different styles of boot though, and that is certainly enough to keep them busy. The Hunter Original is their best seller and, despite the assortment of colours available, green, navy and - more recently black - are the most popular.
The key to their success, both at home and abroad, is their undeniable Britishness and, whilst modern is good, too trendy is bad, as they aim to be timelessly stylish. Their two royal warrants don't do any harm either, and the fact that they are supplier of waterproof footwear to the Queen and Prince Philip is great for sales in countries like Japan.
Chuck in a few photos of the do-no-wrong queen of fashion, Kate Moss, wearing them at Glastonbury and you're onto a winning formula. (Ahem, we did point out that we were featured in the Telegraph wearing our Hunters a few months back, but Malcolm didn't look terribly impressed so I don't think that it can have affected sales dramatically!)
Also, did you know that every fireman in the UK wears Hunter boots? They might not have it on the label, but the steel-capped, fire- and electricity-resistant boots they wear are part of Hunter's technical range. The range also includes chainsaw resistant forester's boots, which apparently give you about two extra seconds if you happen to drop a chainsaw on your foot!
Having done away with the some of the old, they need to think about the new, and are planning to launch a new super boot next spring. Said boot is currently undertaking 6 months wear-testing, whereby a panel of 25 local people (mostly gamekeepers) are asked to wear mixed pairs (one new boot and one old boot) and then send them back to Hunter with their comments.
Something else to look out for this Christmas is neoprene-lined boots for kids, which are proving to be very popular. It might seem a little extravagant, but nothing upsets the little terrors more that getting snow in their boots, or their socks falling down, so this new boot would cater for every eventuality!
If like us you watched PlaySchool as a child and thought the best bit was seeing how something was made, you'll understand our excitement when we found out we got to see the boots being manufactured.
It might have looked like an office block at the front but looks are deceiving and stretching out the back was a fully operational welly boot factory. Whilst many of the boots are manufactured abroad, all the top-end (i.e. neoprene- and leather-lined) and technical boots are made on site. Furthermore, when they say they're handmade, they really are, for every little bit of the boot gets stuck together by one of the 25 people who work in the factory.
Once the rubber arrives, it is mashed up, beaten and rolled out onto huge cutting tables, where different cutters (not unlike pastry cutters) are employed for each individual section of the boot. Step-by-step, each section is then placed on top of a metal 'last' (pictured below) - starting with the neoprene or leather sock, then the heel piece, the rubber on the outside, the sole, and finishing with the famous Hunter logo - until an individual boot has been created.
is it a real shoes factory??
PS, i GOT the classic red one, luv it
上午11:53